"Nigeria no dey carry last."

I'm a first-generation, American-born, Igbo boy from Houston, TX.

Growing up Nigerian in America, I never fully felt like I belonged in either. Too American for Africa. Too African for America.

Kwenu is the Igbo word for solidarity, but more than that, it's a word that means you belong. It's a call...awaiting your response.

Most brands aren't built with our heritage in mind, so if you've ever felt like you don't fit, maybe its because you belong somewhere else. Come with us.

— Chukwuebuka Nwobu, Founder

SHOP KWENU

Follow the movement.

Why Premium?

Let's think about it.

"Kwenu," is African in origin; and though Africa is known to be the origin of many things in the world, it is rarely honored that way. It's our aim to reframe that perspective.

Every Kwenu piece is made to last. Heavy cotton. Puff printing that doesn't crack. Details you notice the more you wear it.

This is a legacy play, not a throw away. So when you buy Kwenu, you're investing in an African narrative, not a colonized one.

SHOP KWENU

Simple in form

The Script Tee

100% cotton. Relaxed fit. Puff-printed script.

LEMME HAVE IT!

Full of substance

The Hoodie

Might end up the most comfortable hoodie in your closet. Heavyweight. Substantial. Built for people who carry the kinda weight we do and still keep showing up.

Rubberized details. Made to last longer than trends.

LEMME GET THAT!

Total comfort

The Sweatpants

Premium fleece. Script detail down the leg. Comfort without comprimise.

I NEED 'EM!

TOP QUALITY. NO CAP.

The Kwenu Cap

5-panels, no fluff. 3D Embroidered K up front. Half of a yellow sun (IYKYK) on the right. "Solidarity" embroidered on the back, with the treehouse mark on the left.

LEMME SEE IT!

Everyday Essentials

Shop the latest collection.

This is more than just puttin' somethin on.

There are enough messages in the world pulling us apart.

Kwenu is the opposite. A reminder to come together.

We all know there's strength in numbers. It's about time we move in that direction.

Supporting us helps achieve two things: 1) remind people across the diaspora that we belong, and 2) reframe the view of what it means to be African.

JOIN THE CAUSE